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We had an awesome bit of news come in recently and – like with all good news – we just had to share with the familia right away: we have been recognised as the top premium brand in the QSR (quick service restaurant) sector. Roy Morgan gave us that award, and said that it was because we are “innovative and our food is healthy.” We know that our amigos agree with them on that one!

Roy Morgan runs an annual “top premium brands” award to celebrate those businesses that offer more than cheap prices. Pricing is important (and we offer great value at Max Mex!), but quality matters so much more, and when you bite into that mouth-wateringly good burrito (the world’s best burrito!), you know where our priorities lie.

“Our ambition has always been to become Australia’s most loved and respected Mexican food brand, so we’re thrilled to win this Roy Morgan award”, Mad Mex Head Honcho, Clovis Young, said. “We know consumers want great value, but we also know that they want great, authentic flavours and a premium dining experience.

“When we first set up Mad Mex, Mexican food had a reputation for being immensely unhealthy. We’ve been integral in turning that around, and that’s why we’ve been able to become the most loved and respected Mexican food brand.”

Where do you go from being the best?

We’re certainly not resting on our laurels, and our mission to remain the best QSR brand in Australia is only going to drive us further. One thing we will continue to do is innovate. You may have seen our recent snaking menu at your local Mad Mex. It gives you a big hit of the flavours of Mexico in the perfect side for the afternoon pick-me-up. It’s just one example of the innovation that we’re going to bring going forward.

We’ve also worked closely with vegan food brands to come up with wholesome and delicious meat-free products, so that anyone, regardless of their dietary needs, can enjoy Mad Mex to its full. That is something else that we will continue to build on in the future.

This is all just the start. With the incredible feedback and support of our superstar familia, and our commitment to finding new and interesting ways to bring authentic Mexican to all Australians, we’re just getting geared up, and we hope you’re as excited as we are!